Humeara is a freelance beauty editor, copywriter and consultant
Humeara previously penned worldwide campaign copy for huge industry names (read: Aveda, Clinique, MAC Cosmetics, Bobbi Brown, etc.) as Lead Copywriter at The Estée Lauder Companies’ Studios. She now regularly contributes to titles such as Glamour, Marie Claire, The Independent, Refinery29 and more.
EDITOR’S PICKS
I never thought a natural deodorant could work for me, but this one is outrageously good | MARIE CLAIRE
There’s simply no way of sugarcoating it: without the help of a darn good deodorant, I smell pretty awful. Enter: AKT – the natural deodorant brand that’s blown me (and my stink) away.
Buccal fat removal: Are we taking beauty trends too far? | COSMOPOLITAN
With trends being fast-tracked through our feeds and then straight back out again, it’s harder than ever to keep up – especially when so many celebrate completely unattainable ideals of beauty.
Youth To The People, the Plant-Powered Skincare Brand Helping the Planet | ANOTHER
Humeara speaks to the brand founders of Youth To The People: a science-led, plant-powered skincare line, created by cousins and hailing from California.
LONDON’S FIRST-EVER RAMADAN LIGHTS ARE A PUBLIC SIGN OF ACCEPTANCE | GRAZIA
“I grew up wishing I was white,” writes @humeara. “Growing up in the UK as an Asian-British Muslim was tough on my sense of identity… So, when I saw the Ramadan lights up in central London for the first time ever, I was in awe.”
I Ended My Two-Year Dye Ban For A Pearl Balayage & I’m Obsessed | REFINERY29
After years of bleaching and dying, I chopped my hair off and imposed a dye ban. Fast-forward to now and I’m ready to dye my healthy, virgin hair once again. Enter: the pearl balayage.
Here’s WHY KIM KARDASHIAN’S “CHAV MAKEOVER” IS PROBLEMATIC | GRAZIA
It’s one thing to see young girls engaging in the trend, and another thing entirely to watch the world’s most privileged human being imitate a class she knows absolutely nothing about.
